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When to use Funnel Chart


When to use Funnel Chart
When to use Funnel Chart

A 𝒇𝒖𝒏𝒏𝒆𝒍 𝒄𝒉𝒂𝒓𝒕 is designed to visually represent data as it moves through various stages of a process, making it ideal for showcasing π’‘π’“π’π’ˆπ’“π’†π’”π’”π’Šπ’π’ 𝒐𝒓 𝒅𝒓𝒐𝒑-𝒐𝒇𝒇𝒔—𝒔𝒖𝒄𝒉 as in 𝒔𝒂𝒍𝒆𝒔 π’‘π’Šπ’‘π’†π’π’Šπ’π’†π’”, π’“π’†π’„π’“π’–π’Šπ’•π’Žπ’†π’π’• 𝒇𝒖𝒏𝒏𝒆𝒍𝒔, 𝒐𝒓 𝒖𝒔𝒆𝒓 π’‹π’π’–π’“π’π’†π’šπ’” 𝒐𝒏 π’˜π’†π’ƒπ’”π’Šπ’•π’†π’”.

However, it's often misused in reports as a π’”π’–π’ƒπ’”π’•π’Šπ’•π’–π’•π’† 𝒇𝒐𝒓 𝒂 𝒃𝒂𝒓 𝒄𝒉𝒂𝒓𝒕—for example, using a funnel to display "𝑹𝒆𝒗𝒆𝒏𝒖𝒆 π’ƒπ’š π‘ͺπ’Šπ’•π’š". This misrepresents the data and can confuse the audience.

𝑼𝒔𝒆 𝒇𝒖𝒏𝒏𝒆𝒍 𝒄𝒉𝒂𝒓𝒕𝒔 π’π’π’π’š π’˜π’‰π’†π’ 𝒕𝒉𝒆𝒓𝒆'𝒔 𝒂 𝒄𝒍𝒆𝒂𝒓 π’”π’†π’’π’–π’†π’π’•π’Šπ’‚π’ π’‡π’π’π’˜ 𝒐𝒓 π’„π’π’π’—π’†π’“π’”π’Šπ’π’ 𝒑𝒂𝒕𝒉.


Curious about how to use a funnel chart the right way? Watch these videos to learn more!πŸ‘‰πŸ‘‰ 1) https://youtu.be/Xa2gaXb5AkM?si=MZr2534lhUv458Fc


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